Privacy Policy

Your privacy is important to us. It is The Wheel House's policy to respect your privacy and comply with any applicable law and regulation regarding any personal information collected, used, and shared when you visit or make a purchase from, our website,, and other sites we own and operate.

This policy is effective as of 21 April 2021 and was last updated on 21 April 2021.

Information We Collect

Information we collect includes both information you knowingly and actively provide us when using or participating in any of our services and promotions, and any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

  • Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.
  • Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Also, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, paypal account, email address, and phone number. This is called Order Information.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

By Personal Information in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to: - Communicate with you. - Screen our orders for potential risk or fraud. - When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.


We share your Personal Information with third parties to help us use your Personal Information, as described above.

We also use Google Analytics to help us understand how our customers use The WheelHouse. How Google uses your Personal Information.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.


We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We also use remarketing services to advertise on third-party websites to you after you visited our Site or services. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service. We use Google Ads and facebook Ads for these purposes. Google Ads remarketing service is provided by Google. You can opt-out of this by visiting ads setting pages:

How Long We Keep Your Personal Information

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

a parent, subsidiary, or affiliate of our company third party service providers for the purpose of enabling them to provide their services, for example, IT service providers, data storage, hosting and server providers, advertisers, or analytics platforms our employees, contractors, and/or related entities our existing or potential agents or business partners sponsors or promoters of any competition, or promotion we run courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you third parties to collect and process data

International Transfers of Personal Information

The personal information we collect is stored and/or processed where we or our partners, affiliates, and third-party providers maintain facilities. Please be aware that the locations to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Your Rights and Controlling Your Personal Information

You always retain the right to access the personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us.

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email-database or opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Use of Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Bike Bag Rental Policy

Pick Up/Drop Off:

I agree to pick up and drop off at least an hour before the store closes. Please contact us if you need to make special arrangements.


A $600 deposit per rental item is collected at the time of pick up and will be refunded to the customer upon the timely return of the rental, except as described below in Terms, Conditions, Liability.

Our cancellation policy is the following:

  • Full refund if cancelled 7 days prior to pick-up date.
  • No refunds will be given for cancellations made less than 2 days prior to the start of a reservation.
  • The non refundable portion of a cancellation will be converted to store credit and can be applied towards regular priced items.

To cancel a reservation, please email us or call our store during business hours.

Terms, Conditions, Liability:

In addition to agreeing to these terms at checkout, you will be required to sign a paper copy when you pick up your equipment.

I accept full financial responsibility for the equipment(s) I've rented. I promise to return it clean, dry, and undamaged by the agreed date and time. If I fail to do so, I will pay for its repair, cleaning, drying, or replacement at the full retail rate, as determined by The Wheelhouse. If the items are returned late, I agree to pay for the additional days at the $50 per day late.

I understand that there are inherent, and other, risks involved in the activities for which this equipment is to be used. I freely assume those risks including the risk of serious injury or death.

I agree to release, hold harmless, and indemnify The Wheelhouse, the makers and the distributors of the equipment, and their owners, agents and employees from any and all liability for damage and injury to myself or to any person or property resulting from any cause including negligence, the selection, adjustment, and use of this equipment. The Wheelhouse provides no warranties, expressed or written.

I accept for use as is the equipment listed on this form and accept full responsibility for the care of the equipment. I will be responsible for the replacement at full retail value of any equipment rented under this agreement but not returned to The Wheelhouse, and will reimburse The Wheelhouse for any loss or damage other than reasonable wear and tear. I will return all rental equipment by the agreed date in clean condition to avoid any additional charges.

I agree that it is my responsibility to know how to properly use and operate the equipment and obtain necessary instruction. I understand the function of, and I will not misuse or abuse, the equipment. I am legally competent to sign this agreement and am 18 years of age or older.


Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

The WheelHouse